DataVault Marketing2.0 (Social Media & Web Marketing)

marketing2.0

Price - $89
Course Length - Just over 1 Hour
Course Access: 60 Days
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Marketing2.0 is designed to be a primer on Social Media (Facebook, Twitter) and Web Marketing for business owners, marketing professionals, public relations managers and anyone else who is managing a company's online presence.

DataVault has developed a comprehensive primer for presenting the fundamentals of social media marketing and online marketing. The course was designed to give professionals the skills they need to be more effective in their online marketing efforts.

When you complete this course, they will have a thorough understanding of current social media practices: individual marketing platforms, the history of web marketing and what is needed for effective online marketing. You will also clearly understand the platform demographics and the role of search engine optimization in any web marketing plan. In addition you will learn the basics on measuring the ROI of any social media marketing or web marketing campaign.

Course includes:

  • Marketing Definitions
  • History of Marketing
  • Marketing Platforms
  • Marketing Techniques by Platform
  • History of Web Marketing
  • Inbound vs. Outbound Marketing
  • What Is Social Media
  • Why Social Media?
  • Metcalfe’s Law & Reed’s Law
  • Web 2.0 Technologies
  • Current Platforms for Marketing 2.0
  • Marketing 2.0 Etiquette
  • Defining Your Target Market
  • Finding Your Target Market
  • Platforms and Demographics
  • Affiliate Marketing
  • Content Generation
  • Search Engine Optimization
  • Semantic Web & XHTML Compliance
  • Keyword Selection & Assessment
  • Link Building
  • Pay Per ____
  • Social Media Monitoring
  • Metrics

Anyone wanting a baseline understanding of Social Media, Marketing and the Web, from the viewpoint of:

  • Marketers
  • Consultants
  • Business Owners
  • Management
  • Public Relations